Brandon T. Beverly

Channel Sales Director | Strategic Partnerships | Java & Cloud GTM Expert

LinkedIn

About

A seasoned Channel Sales Director with over 20 years of progressive leadership in the tech sector, specializing in driving multi-million-dollar revenue growth through strategic partnerships and channel ecosystems. Expert in Java, Cloud, DevOps, and AI Go-To-Market strategies, consistently delivering double-digit growth and earning multiple President's Club awards. Proven ability to build and scale partner-led channel programs, positioning companies for sustained market leadership and exceptional performance.

Work Experience

Director, Channel Sales - North America

Azul Systems

Dec 2022 - Present

Led the establishment and growth of a multi-million-dollar partner-led channel program for a leading technology company, driving significant revenue increases across North America.

  • Built a multi-million-dollar partner-led channel program from the ground up, establishing foundational frameworks for rapid market penetration and revenue generation.
  • Created comprehensive onboarding playbooks, streamlined deal registration flows, and launched co-sell campaigns, significantly enhancing partner engagement and efficiency.
  • Delivered year-over-year (YOY) growth in partner-sourced and partner-involved revenue, exceeding targets through strategic channel development.
  • Managed Go-To-Market (GTM) alignment with key strategic partners including Insight, CDW, Softchoice (WWT), and various boutique partners to maximize market reach.

Sr. Channel Manager, Elite Partnerships

Nitro Software

May 2019 - Dec 2022

Managed elite partnerships, driving significant revenue growth and partner enablement, culminating in top performance recognition and scalable program development.

  • Achieved 105% of target, earning President's Club and Channel Manager of the Year (2021), demonstrating exceptional sales leadership and strategic execution.
  • Led co-marketing initiatives and Quarterly Business Reviews (QBRs), building scalable partner content and launching enablement playbooks that boosted partner performance.
  • Ranked #1 Channel Producer in 2019, consistently exceeding performance metrics and contributing to top-tier channel revenue.

Partner Account Manager, Western Region

PhoenixNAP

Nov 2018 - May 2019

Managed partner accounts across the Western Region, developing enablement strategies and executing pipeline activities for MSPs and national partners.

  • Built and delivered comprehensive enablement strategies for Managed Service Providers (MSPs) and national partners, enhancing their capabilities and market reach.
  • Led partner reviews, training sessions, and pipeline execution across DRaaS and data center services, driving operational efficiency and sales growth.

Director, MSP Channel Sales

Insight Enterprises

Jan 2017 - Dec 2018

Directed MSP channel sales, managing a significant quota and leading Go-To-Market execution for cloud service partners.

  • Managed a $200M+ quota, successfully leading Go-To-Market (GTM) execution and onboarding initiatives for cloud service partners.

Director, Business Development – ISVs

Insight Enterprises

Jan 2016 - Dec 2017

Directed business development for ISVs, overseeing a substantial quota and leading a large team to achieve significant year-over-year growth.

  • Managed a $600M+ quota and led a team of 22 Business Development Managers (BDMs), driving 120% Year-over-Year (YoY) growth.
  • Successfully rolled out a CRM-integrated pipeline, enhancing sales process efficiency and data visibility for the team.

Manager, Product Marketing - Adobe, RSA, Commvault, CA

Insight Enterprises

Jan 2013 - Dec 2016

Managed product marketing for key vendor portfolios, ensuring all performance KPIs were met across Go-To-Market and margin targets.

  • Delivered on all performance KPIs across Go-To-Market (GTM), Sales Readiness (SR), and margin targets for major vendors including Adobe, RSA, Commvault, and CA.
  • Led a team of 9 Partner Champions, fostering strong relationships and driving partner engagement and performance.

Education

AI Programming with Python

Udacity

Jan 2023 - Dec 2024

AI Product Manager

Udacity

Jan 2020 - Dec 2020

Finance

University of Phoenix

Jan 2004 - Dec 2006

Small Business & Entrepreneurial Studies

South Mountain Community College

Jan 2003 - Dec 2004

Certificates

Nitro Sales Certified

Nitro Software

Jan 2022

Nitro Sign Premium Certified

Nitro Software

Jan 2022

AI Product Manager Nanodegree

Udacity

Dec 2020

Awards

President's Club

Azul Systems

Jan 2025

Recognized for exceptional sales performance and exceeding targets at Azul Systems.

President's Club

Nitro Software

Jan 2021

Awarded for outstanding sales achievement and exceeding annual targets at Nitro Software.

Channel Manager of the Year

Nitro Software

Jan 2021

Recognized as the top Channel Manager for superior performance and strategic contributions at Nitro Software.

#1 Channel Producer

Nitro Software

Jan 2019

Achieved the highest production ranking among all channel producers, demonstrating top-tier sales results.

Skills

Channel Management & Sales

  • Channel Sales
  • Partner Enablement
  • Strategic GTM
  • Revenue Growth
  • Alliance Management
  • MSP Strategy
  • Cloud Go-To-Market
  • Deal Registration
  • Co-sell Campaigns
  • Partner Reviews
  • Pipeline Execution
  • Product Marketing

Business Development & Strategy

  • ISVs
  • VARS
  • XaaS
  • SaaS
  • Enterprise Software
  • Strategic Partnerships
  • Go-To-Market Strategy
  • Business Development

Technologies & Platforms

  • Java & Cloud Platforms
  • DevOps
  • Artificial Intelligence
  • DRaaS
  • Data Center Services
  • AI Product Platforms
  • Cloud GTM Systems

Tools & Systems

  • Salesforce
  • Clari
  • CPQ
  • HubSpot
  • Highspot
  • MEDDPICC
  • Slack
  • CRM-integrated Pipeline